That's what Perplexity tells you about me, August 2025
Who is Sebastian Schally?
Sebastian Schally is an Austrian business executive and digital strategist who currently serves as the Managing Director and country lead of Accenture Song in Austria. He is recognized for his expertise in digital product development, public sector transformation, and AI-driven strategies.
Schally joined Accenture Song's leadership after the 2019 acquisition of the digital agency PXP/X, where he was formerly COO. His career spans roles as a software developer, Head of IT at Stepstone Österreich, and leadership positions in several digital and advertising firms. Schally has received multiple awards for digital innovation and has a background in media design and engineering, with extensive experience digitizing public and private sector services.
Sebastian's Career Milestones
Managing Director, Accenture Song
Leads digital transformation projects for public services and healthcare in Austria, focusing on modernizing government platforms and developing impactful digital solutions. Heads teams across the DACH region, overseeing strategy, user experience, and the delivery of measurable value to clients.
Associate Director & Studio Lead, Accenture Song
After Accenture acquired PXP/X, facilitated the integration of new teams and enhanced the company's digital product offerings.
COO, PXP/X
Appointed as Chief Operating Officer and shareholder following a management change, steering the agency toward digital excellence and client benefit.
Digital Director, Wunderman PXP
Led teams of strategists, creatives, and developers, managing digital product delivery and optimizing user experiences for both local and international clients.
Co-Founder, HOKOHOKO Media GmbH
Founded an online marketplace for unique, handmade designer products from Germany, Austria, and Switzerland.
Head of IT, StepStone Österreich
Oversaw IT for the employment services firm across Austria, Italy, and the Netherlands.
Early Career
Started as a software developer and project manager at firms including JOBfinder Österreich, Umweltbundesamt, SpotMedia, and Krone Multimedia GmbH & Co KG.
Industry Recognition
- Silver and Gold W³ Awards for digital design and user experience
- IAB WebAd award for innovative app development
- Momentum Award for digital excellence from Qatar Airways